(Frank Shelton wrote this blog on Oct 1, 2009 but re-released it for 30th anniversary of E.T. in theaters)

In 1981, while making the major motion picture “E.T.” the directors of the movie contacted the candy M&M’s and politely asked if they could use their candy in the film. M&M’s responded with a resounding “No!” Perhaps their established “brand” didn’t need help from an unknown, un-tried, in-experienced sci fi flick. The producers (Spielberg) then asked Reese’s Pieces and they had nothing to lose and everything to gain and said: “Yes!!”

Who knew that the movie: “E.T. – The Extra Terrestial” would become the highest grossing film of its time!! M&M’s missed out on free publicity and it resurrected the franchise for Reese’s. Ironically, today one cannot seperate Reese’s Pieces from the alien itself.

The best way to get promoted professionally is to be humble enough to promote others personally. Jesus taught us that he that desires to be first must become last. We are never more like Christ when we give and forGIVE. It is not found in Scripture but I wouldn’t surprised if a close third is to PROMOTE OTHERS!

Artists, bands and fellow ministers are coming to me more than ever and asking me for an endorsement. I vowed to the Lord years ago if I could ever help someone else I would. Plus, it has been said: “greatness” is stopping to do something for others that they can do very little (if anything) for you. The key is being willing to “give” not get. But the beauty is by giving you actually gain. It is my pleasure to bless others and attempt to encourage them in their walk and inspire them to get to the next level. Sadly, I am learning a disturbing trend that many of these same bands are not even getting the endorsement from their pastor. It’s not that they have dark secrets in their closet but many in ministry are either too busy or too insecure to promote someone else. Hello!

Personally, to me promoting others is now second nature and it resembles tithing. First of all, “to whom much is given much is required.” When God gives you a platform it is not for you to say “look at me” but we need to be pointing folks to God and saying how can we help you? Secondly, you cannot out give God. Third, when you invest in others you actually are investing in yourself. Lastly, when you pause to promote someone else you are not only displaying Christ-like character but the folks you are helping will respect you more than ever. We all know that being called of God is more important than man’s endorsement but the best way to get blessed is honor God and be a blessing to others.

Dr. Johnny Hunt – SBC President is one of my heroes. He has un-selfishly promoted literally thousands of ministers and ministries. He took time to endorse folks when if anyone could hide behind the excuse: “I am too busy” he would get a free pass. However, he is both accessible and approachable and like our Lord is a true leader. Throughout his entire ministry, Dr Hunt constantly elevated others and you could find his endorsement all over the Country for various preachers, evangelists, musicians, etc. For those of us that are blessed to know him and been endorsed by him is both precious and priceless. The irony is when he ran for Southern Baptist President two years ago; he was so loved by countless Christians, clergy and musicians across America that he won hands down and in charge of overseeing some 16 Million members. I have never heard anyone else say this but the observation is true. Dr Johnny Hunt promoted others and God promoted him.

“The Prayer of Jabez” talks about enlarging our tent and/or territory. Without question, what you do for others God will do for you. Ministry is about Jesus and others. We need to get back to the basics but the fact is when we promote the Lord and others – God will promote you. Zig Ziglar was right when he said: “You can get whatever you want out of life as long as you help others get what they want first.”

Outside of God’s grace one reason I am having the time of my life ministering across the Country at churches, conferences, cruises, camps, concerts and now with COMPASSION INTERNATIONAL is in part because I have done my best to promote others. One of my favorite movies is “Brian’s Song” and it was based on the book: “I AM THIRD.” It’s amazing at how succesful folks can become when we are willing to die to self, live for the Lord and promote others. Who dreamt you could come in first when willing to be last. Today, promote someone else (even if it hurts in the flesh but do it by faith) and watch both parties involved win! Without question, PROMOTION comes from the Lord but you cannot go wrong when you bless others, lend a hand, endorse others or mentor someone coming from behind. Seminary teaches us to promote Christ but Christ reminds all to promote others. Never let your insecurity hinder you from helping others reach their Divine Destiny!! He that hath ears – let them hear. It worked for E.T. and it is still gets results “out of this world.” Pray, Prepare & PROMOTE God and others.